New Seekers’ Harmony Shines in “I’d Like To Teach The World To Sing”

“I’d Like to Teach the World to Sing (In Perfect Harmony)” is a song originally performed by the New Seekers, a British-based pop group, in 1971. The song was written by Roger Cook, Roger Greenaway, Bill Backer, and Billy Davis.

The song’s lyrics convey a message of unity, peace, and harmony among people around the world. It became widely known as it was adapted into a commercial for Coca-Cola. In the commercial, people from diverse backgrounds and cultures come together on a hillside to sing the song, holding bottles of Coca-Cola. The message of togetherness and universal peace struck a chord with audiences and contributed to the song’s popularity.

Musically, “I’d Like to Teach the World to Sing” features a catchy and uplifting melody, with harmonious vocals and a feel-good atmosphere. The song’s positive message and memorable tune made it a significant hit.

The commercial version of the song, known as “Buy the World a Coke,” became a cultural phenomenon and has been widely remembered as one of the most iconic and enduring advertisements in the history of television. The song continues to be associated with messages of peace and unity.